How to decide whether smartphone app should be free with ads or paid ($0.99) without ads?


Is there any data (such as from app downloads or consumer surveys) that would help a developer decide whether people (consumers) will be more likely to use (download/install) a smartphone app (iOS and Android) if it is free but has ads or costs $0.99 and is ad-free?

Let's assume that the app is moderately useful (not extremely useful but does provide an efficiency/productivity benefit for the 1-10 times it is used per month).

Thank you.

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asked Feb 15 '13 at 18:24
1 point

1 Answer


This is something we have done a lot of research into and there is loads about this which can be found with a quick search of Google.

General consensus is that free pays more in the long run as you get to critical mass much quicker - the utopia seems to be freemium with easy up sells and cross sells.

Here are some links I found useful:

answered Feb 15 '13 at 19:33
735 points
  • Thanks very much! – User25036 8 years ago

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