I have a website Smart Company Software. I have two desktop software applications in development and I want to have a website for each one. The Smart Company Software website will be for all of my products (including future ones), but I want something more specific for the application itself. The thing I can't decide is should it be:
The website for each application will be used as the application specific website, whereas the Smart Company Website will be for the company.
Which of these do you think would be more acceptable? Should I use hypens?
Stay away from hyphens, people see them as SPAM domains.
I would also stay away from
download (if you can). It's too long, and you might not always offer downloads in the future.
App to me sounds the most professional.
If you can, get both the
app, and do some split tests.
Agree, stay away from the hyphens - looks cheap.
I would buy both domains, get... and ...app. See which one gets more traffic and then simply redirect one to the other.
Check the search volume for the product you are selling.
Use the google adwords keyword tool.
As I was just advising in other question:
drill down the Adwords Keyword tool data and get the domain name as exact match (no hyphen, no number, no trick) and DOTCOM. If you cannot afford it, then the keyword market is probably too competitive for you; find a niche that has some search volume: go down in the search volumes and make sure you get a perfact match dotcom.
example: if you sell shoes, get shoes.com if you cannot afford it, drill down find next top searched "shoes" keyword, say cool shoes, then see if you can afford coolshoes.com, etc.
Note that I wrote "afford" it. The domain might be registered... but available for sale. Check the website. If it's parked you might be able to buy it. Good domain names can be a great investment.