Funding Cash, Who should contribute to the company's assets?


So let's say we have company ACME.

ACME has 2 people:

John - Founder ( %70 Equity )

Dan - Sales ( %30 Equity )

An investor came up and invested $100k and demands %20 of shares.

Question Time:

  • Who should sell the %20?
  • Will the money goes to the personal account of the shares seller?
  • If both John & Dan combined the %20 and got their money, Who's going to pay the company's expenses?

Funding Equity

asked Aug 14 '11 at 01:27
139 points
Get up to $750K in working capital to finance your business: Clarify Capital Business Loans

2 Answers


That's not how it works. The company issues new shares to the investor. The investor gives the money to the company. It doesn't go to either John or Dan's private pockets.

answered Aug 14 '11 at 02:17
Alain Raynaud
10,927 points


While it is certainly possible that the investor is purchasing existing shares from someone -- it is far more likely that they are looking to invest their money in the company to see it grow and provide him a return on their investment.

As part of the conversations with the investor they may even be a conversation about the use off the funds. This is the investors expectation of how his money will be used to grow the company. the money will go into the corporate account and be spent by the corporation in accordance with corporation policies.

When a new investor comes in this situation the current shareholders are "diluted"-- this means that the new shares issues by the board of directors -- hopefully from un-allocated shares identified in organizational documents so that no filings will need to be made and legal cost incurred -- will decrease the relative percentage of the company of the current shareholders proportionally to their initial investment.

Before the investment John and Dan together owned 100%. After investment together they will own 80%. John will own 70% of 80% and Dan will own 30% of 80%. This means that John will own 56% and Dan will own 24%

Based on the numbers that you provided the investor has a post money valuation of the company of $500,000 (Based on $100K garnering 20%). This means that the shares now held by John and Dan are worth 280,000 and 120,000 respectively.

I will assume based on your question that this is the first time you have been in a position like this. You are about to change your relationship with your own company. Whether you are John or Dan -- you will not be working with other peoples money. Not just your own. Other people's money. Your legal, professional and ethical responsibilities are now different. Be sure to take that change seriously. Be sure that you are ready. Be sure that you have the professional and personal support systems in place to ensure success.

answered Aug 14 '11 at 03:54
Joseph Barisonzi
12,141 points

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