Is it a good practice to receive money for every service my company offer?


We have a start-up company in which we offer some educational services.

Some of our services are free to use but most of them including : online quizes, consulting and blah blah blah.

They can download tutorials, questions and some learning software for free.

Is this a good practice or it just scares everybody away and we'll be empty-handed at the end?

Getting Started Strategy

asked Dec 28 '11 at 23:32
101 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

1 Answer


Wherever appropriate, virtually every company offers some items or trials for free. In general the more you can do to get people hooked on your products and services, the more likely they are to buy. Put another way, people who don't know your products and services and are unfamiliar with your company are unlikely to buy.

I have never heard of anyone being scared away by something free, unless it was defective or poor quality. Remember that people will judge you on what is free, so make sure it is as good as what you charge for.

In the case of tutorials and quizzes, this is a great opportunity for people to sample your wares before they buy. You don't state what subjects they cover, so for the sake of this question lets assume you teach people how to use computers. Pick a single topic, like how to choose a good password, and offer that as a free module. That would be sufficient for people to see how your quizzes work etc and decide if they would like to purchase the training on "how to protect yourself against viruses."

The key is to not give everything away for free, just enough to get people hooked and wanting more.

There are many real world examples of this including:

Amazon allowing you to preview sections of a book before buying.
Car dealers allowing you to take a test drive.
Paint dealers giving away color swatches.
Food manufacturers having free samples in grocery stores.
Movie trailers are free online.
Microsoft offering 90 & 180 day trials of software.

the list is endless.

answered Dec 29 '11 at 00:42
Jonny Boats
4,848 points
  • Do you think I have to have a free trial quizzes, don't you think that creating a clip about the quiz would be enough to help them to familiarize themselves with the quiz environment. I appreciate your help. – ?????? 12 years ago
  • Why not have a free trial quiz? Describing something is not the same as experiencing it. If you were considering buying a car, which would you rather have? A test drive or a brochure? – Jonny Boats 12 years ago
  • I couldn't agree more. you're right. – ?????? 12 years ago
  • Free things need to be top quality. They can be subsets. Perhaps for a quiz; you show a portion of a great quiz. For a full topic, you offer one or two lessons. I am an online teacher. I see so much junk out there. People want to know if your materials are current, spelled correctly, run on multiple browsers, meet learning criteria such as outcomes, etc. You're not giving anything away, you're inviting them in to see your quality and professionalism. – Kelly Cooper 12 years ago

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Getting Started Strategy