Is Google Sites a threat for websites' developers?


What do you think?
I tried Goggle Sites today,

1) do you know how long it has been out for?

2) do you think is major threat for thousands of businesses that devlop websites (and they don't even make great money on it)?

BTW what's the catch for Google? It's the 1st time they start to remind me MS approach to amrket, eat it all and even getting onto businesses they do not exactly need to be into.

BTW2: here is an article I found talking baout it, but I would like to hear your thoughts:

Website Google

asked Apr 18 '10 at 23:52
Marco Demaio
175 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

9 Answers


Not at all... WYSIWYG applications for building websites have been around for over a decade (Frontpage was released in 1997). It will take a long long time before such editors can even match what experienced web developers do.

I would say it is comparable to saying that Google Translate is a threat to professional translators.

answered Apr 20 '10 at 19:55
Olivier Lalonde
2,753 points
  • +1 . Couldn't agree more. Nice paradigm!!! – Tim Kara 14 years ago
  • +1: very reassuring, and we thought at this too, but somehow Google Sites is better than Frontpage not only because is more simple to use, but because the final result is better looking. – Marco Demaio 14 years ago


Google sites has been out for along time and there are thousands of hosting companies around. The market is big for everyone.

answered Apr 20 '10 at 16:51
Tony Henrich
85 points


It depends how as a web development company you position yourself in the market. If you were a Michelin star restaurant and McDonald's opened up down the road you would not be too concerned.

If you were a burger takeaway that sold burgers equivalent to McDonald's burgers but twice the price you probably would be worried.

answered Apr 20 '10 at 21:50
Daniel Vaughan
231 points


I think Templates, Joomla, and Wordpress are much greater threats than Google Sites is.

To be honest, some of the templates out there are fantastic and make quick work of building a really nice site. And the average person visiting it will never know the difference. And I say that running a part-time web design shop.

answered Mar 22 '11 at 10:56
1,171 points
  • Considering those templates need to be developed by web developers, templates aren't entirely going to make web developers obsolete. – Digital Sea 13 years ago


Google Sites is a drop in the website hosting sea. Virb has a much better website hosting service compared to Google Sites, it's not free but it is quite good. These types of sites aren't knew and are very limited in terms of what can be done.

The day web developers are in trouble is the day someone works out how to write a program that can translate a design into a functional website without human intervention and that will most likely never happen.

answered Mar 22 '11 at 14:56
Digital Sea
1,613 points


As the article mentions, only simple sites may be replaced, and any customization will still need to be done by a developer, but, it could be a good way for a company to figure out what they may really want, by putting up a simple site, seeing how it works, and then they can better describe to a developer/firm what they want, since they have had time to see it in action and think about it.

It may become necessary for entry level developers to work with someone more established, as you may not be able to just read an intro book on HTML and CSS and be able to do more than a good automated system.

answered Apr 19 '10 at 09:40
James Black
2,642 points


The same principal applies to blogs.

WordPress and BlogPost have predefined templates and help businesses creates blogs in a day.
But the functionality is minimal. If you need advanced features for your web site you need to have a developer do it.

These "cookie-cutter" technologies can't take you too far.

I see it working for prototyping a web site not replacing the job of a professional web developer.

answered Apr 21 '10 at 01:45
Stefanos Tses
981 points


I think Google Sites should be a threat to these folks; but somehow it is not.

Studying the reason why it is so will give us very interesting insights about how small/medium businesses segment should be cracked.

answered Apr 21 '10 at 12:04
G Rex
683 points
  • Don't understand, sould u plz explain. – Marco Demaio 14 years ago
  • If you can find out exactly why Google Sites is not a threat to your marketing segment(assuming that's true), you will then know how to market your service better and not have to worry about such threat. – G Rex 14 years ago


The catch for Google? More customers for their adsense program. The main reason that I can think of for why Google is not worth 1000 times more than it already is, even if the world is chock full of businesses that can afford to run Google adsense campaigns in their locality but don't is because they don't have a website!

And these mom-and-pop setups think it's way too expensive to build their own. They may not even know about Drupal, Joomla et al, that almost negate the requirement of anything but some cheap hosting and a domain.

So, if I were Google, I would do the same thing. It doesn't hurt me to offer hosting to a probably extremely low-use website, make them buy a domain from me for profit, and then promote my adsense program to them : "now that you've got a website, why not think about promoting it online and getting more business..."

I don't think this is a threat. If anything, Google is giving a taste of blood for all these small people out there. After a while of success, they're gonna get hungry for a bigger, more powerful, sexier site. That's not something any WYSIWYG editor or CMS can deliver out-of-the-box. And that's where people like you and me come in ;)

answered Mar 21 '11 at 15:04
Aditya Menon
112 points

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