what's more important - .com or name?


For domain names, how important is .com these days? Do you believe that a memorable name is more important?

Sure, people tend to look down at some top level domains ( .biz comes to mind), but what about .tv , .me & .ly ? Is it too early for the consumer population to remember these alternative tlds?

Hypothetical scenario - your companies product is focused around friends, and all the good friend related .com name's are taken (friend.com as well).

Which approach would you take?

  • amicus.com (latin for friend)
  • friend.ly


asked Feb 22 '10 at 15:17
Jim Galley
9,952 points

5 Answers


What is the purpose of the web site and who is the target audience? If you are trying to sell something, or just deal with the general public .COM is the only choice. How many times have you mistyped someone's email address because it ended in .net or .org? You mistype the email address because you have been trained, since the day you first went on the internet, that all internet addresses end in .COM.

A .COM address is reliable, trustworth, and normal.

The .NET and .ORG addresses are odd, but acceptable. Nowhere near as good as .COM though.

The .EDU and .GOV addresses don't count since you can't really get one of those.

Any other address is suspect. It is not normal. Why trust something strange? Other addresses scream "I couldn't do better than this. I'm desparate, so this is what I got."

answered Feb 22 '10 at 15:44
Gary E
12,510 points
  • +1 .com is the only choice for business. – Keith De Long 14 years ago
  • So far the only use for other domain extensions I have found is for the sites that shorten URLs. It is impossible to find a .com name as short as http://is.gdGary E 14 years ago
  • @gary Thanks for the feedback. Confirms my feelings. The target is the general consumer market - not the prosumer / hi-tech savvy ones. While I believe the prosumer would understand friend.ly (.ly as a TLD) , most others would think it was a typo. – Jim Galley 14 years ago


There are a few odd names here and there that are successful without .com, such as bit.ly, or justin.tv, or last.fm. But, I'd agree with most of the people than answered, that a .com certainly increases the probability that you will be more memorable to customers.

answered Feb 23 '10 at 08:35
441 points


The .com TLD is essential because it's the gold standard of the web today. This is what mainstream business use and what users are will always type by default.

answered Feb 23 '10 at 07:01
256 points


This question should have been asked like "What type of TLD is more important, .com or .net or others?"

If you plan to make money out of your site then without doubt .com is required. TLD and domain name are entirely different things and should not be compared for importance as both are important.

answered Feb 22 '10 at 23:25
Manoj Shinde
91 points
  • I understand (and believe others do) about the differences between a TLD and a domain name - sorry if the question was unclear. Perhaps the question would be better posed as such:: what's better for the consumer market - a short memorable name directly related to your product in a .tv or .im domain, or a longer, perhaps indirect name that would be available in .com? Yes, I could get both, but as a business you need to promote one. – Jim Galley 14 years ago


From my answer on another page :

The advantages of .COM is that if people only remember the name of
your "product" and not the url, it is way more likely that they will
go .COM then .NET

Also, some users like to use Ctrl + Enter when
they type in the address bar, which automatically inserts a .COM to

answered Sep 22 '11 at 13:41
317 points

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