What can I do to improve my "Brand" and website?

I recently created 2 websites about missed opportunities to build some buzz about a book that is currently being published.

I would appreciate any advice, comments or suggestions about the 2 sites and the "brand" I created.

Thank You for any help.

Entrepreneurs Website

asked Aug 18 '11 at 08:31

Keith
35 points

Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

Hi. Since we don't do "review my site" posts here, I'll have to remove the links, therefore you need to edit your question so it doesn't require looking at another site - thanks. – Alain Raynaud 12 years ago
how am I suppose to get feedback on my online website if they can't see it? – Keith 12 years ago

2 Answers

Trying to build a brand around something perceived as negative - "missed opportunities" - is like trying to push a barrow up a mountain. It isn't clear who your target market is but whoever they are, they won't be attracted to something negative.

As an entrepreneur, I don't want to know about missed opportunities, I don't want to learn from a bunch of people who missed it. That doesn't excite me.

Could I learn something useful? Probably. But the branding is not pushing me to want to know more.

If I were you, I would reframe the concept entirely.

answered Aug 18 '11 at 11:13

Susan Jones
4,128 points

Opportunities such as what? I think that your website (OpportunityWillKnock.com) needs to make that a little more clear.

As far as Missed-Ops.com goes, it took too long to load and I was immediately turned off. As a consumer/customer/client, I think that would impact my decision to use it. In fact, it impacted my decision to even wait for it to load completely.

Who is your target market? What type of people are you looking to get to view your website on a regular basis?

answered Aug 18 '11 at 08:50

James
133 points