Insights into marketing a service?


Does anyone have any suggestions on where to find insight into marketing a specific service? This is a general question. I am wondering if there are any resources (web sites, books, ect..) out there that help entrepreneurs better understand how consumers buy specific services?


asked Nov 24 '10 at 00:06
Jed Regan
266 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • Hi, I'd like to help but your question is really too broad. Which kind of service do you want to market? – Filippo Diotalevi 13 years ago

2 Answers


A bit broad of a question, but take a look at Seth Godin's all marketers are liars Here's a ( slightly dated) view on the complexities of selling services:

answered Nov 24 '10 at 01:05
Jim Galley
9,952 points


We need just a little more information on what kind of service you are going to market.

At any rate, assuming it is a technology service, I highly recommend "Five Myths Of Consumer Behavior" by Smethers and France.Also, "Think Like Your Customer" by Stinnett is a good read.

answered Nov 24 '10 at 00:37
1,383 points

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