When launching your MVP, which is the most beneficial characteristic of early adopters (in order to determine who we should be reaching out to)


I'm trying to figure out which types of people to outreach to for our beta launch. Which characteristic of an early adopter would you say it the most important? Some examples:

  • Someone who provides feature requests?
  • Gives positive / negative feedback?
  • Willingness to share further to their friends?

Based on people's jobs and positions, I feel we can narrow them down (by estimating who fits into which category).

MVP Early Adopters

asked Apr 5 '14 at 01:10
Beth Eiland
6 points

2 Answers


Your exact target market, who are willing to pay, are the only type of people that you should focus on. Anything else is unnecessary distraction.

answered Apr 7 '14 at 13:49
Nick Stevens
4,436 points


I agree with @Nick about your exact target audience.

And I think there is another dimension you need to add to it in the beginning. It's always better to have 100 people who love your product and become evangelists for it, instead of 1000 people who don't really care.

In the early days, targeting people who are more likely to evangelize your product as well will be far more beneficial to growth.

answered Apr 7 '14 at 14:30
Alexandra Scalise
16 points

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