Legality of using sweepstakes to spawn viral twitter campaign


2

What if run a twitter campaign like so:

Tweet FooBarCompanyXYZ.com for chance to win $xxx.xx

Is this legal? Is there some sort of rules about sweepstakes, etc? I live in Arkansas. Do you have any stellar ideas for using twitter?

Marketing Legal

asked Nov 1 '09 at 08:26
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Jeffrey Hicks
313 points

4 Answers


2

There are many, many laws and regulations about sweepstakes at both the federal and state levels in the US. You'd definitely want to do some research and perhaps consult with a lawyer.

This article on Wikipedia gives some background on sweepstakes.

answered Nov 2 '09 at 04:33
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D Thrasher
894 points

2

There are legal issues, however in most states I believe this would be legal. You would almost certainly need to draft some terms and conditions, and you would probably need an alternate means of entry for people who cannot tweet...

But overall because Twitter is free and publicly available and there are no direct barriers to entry it should be possible.

I am not a lawyer. Read the laws yourself, and consult a lawyer if you have any doubts.

answered Nov 3 '09 at 07:26
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Gabriel Hurley
785 points

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This community isn't the right place for this question. You need to consult an attorney. The laws vary from state to state, but in California, I'm sure you'd have a legal issue here.

I'm also skeptical of the success of such an approach on Twitter, but you didn't ask about that, so...

Good luck!

Scott

answered Nov 1 '09 at 10:35
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Scott
784 points

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The part about legality has probably been sufficiently answered, but on using Twitter.

I think it really depends on your industry, for example, if you have a lot of ideas, then you can share some over Twitter, and then go into more detail on your tech blog, so that if people are interested in one of your random thoughts (At restaurant thought it would be great to give reviews online :), then by going to your blog they can get a better idea about what you know, and your willingness to share ideas because you are overflowing with them.

This way you are not just talking about yourself, and you may get some followers that would typically not follow you, esp if your ideas are really creative and sufficiently different.

I think using Twitter to directly draw business would turn a lot of followers off, as it is too self-serving without really giving back to them, but sharing book plots, movie plots, song ideas, as well as ideas for new programs would be a draw.

answered Nov 3 '09 at 15:17
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James Black
2,642 points

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