I would like to get honest feedback about this domain name


What does this domain name tells you? what is your first impression when you read it?

http://startupforward.com If you have a minute, just answer with the first thing that comes to your mind when you read the domain name, I would really appreciate it.



asked Jun 17 '10 at 00:59
4,815 points

10 Answers


It tells me nothing. What actually happens is I see the domain name, it makes no sense, then I think about it for a few seconds. It still makes no sense, so I just move on.

answered Jun 17 '10 at 06:22
Gary E
12,510 points
  • Really? I think it will tell something to search engines... at least that is one of the goals of it. The domain name is a composition of two keywords, having the main one as startup which tells a lot, doesn't it? IMO. Thanks for the feedback. – Ricardo 13 years ago
  • This was my EXACT thought process...it doesn't make sense to me. – Zuly Gonzalez 13 years ago


Emptying my mind... looking at domain name... okay, first thoughts:

"Hmm, not totally sure. Must have something to do with startups for sure. What's the 'forward' mean? Is this a site to help startups... move forward? Perhaps a source of startup advice? To accelerate them, whatever that might mean? Or... to sell them? To push them forward to someone else? Nah, can't be that. Maybe it's got something to do with helping startups move forward."

Straight stream of consciousness, take it for what it's worth :-)

P.S. If I had seen this name on an ad, without a prompt to guess what it was, I would be more confused. The initial confusion would have stopped me from trying to figure it out; I would have just walked away and dismissed it as an odd name - unless there was a tagline or descriptive logo that offered more context.

My $0.02.

answered Jun 17 '10 at 16:03
Mike Lee
1,356 points
  • Thank you for your feedback! – Ricardo 13 years ago


Seems like a tough crowd here. I like the name, sounds to me like a startup consultancy or seed stage advisor or something. Much of what goes into the domain/company name depends on what kind of company it is.

I like domains that use real words (ie not sploink.com or something), esp if its some form of BtoB business.

answered Jun 18 '10 at 05:48
Jim Shook
417 points
  • +1 for "domains that use real words" – Ricardo 13 years ago
  • +1 on the tough crowd! I like the name too. To me means "all about startups." If that's not what it is, maybe it's a bad name, otherwise.... jeez! – Jason 13 years ago
  • At least two people agree with me :), yes the site is going to be a resource for startups, thanks for the feedback. – Ricardo 13 years ago


Range of thoughts.

  • Activist site (forward for some reason gives me the feeling of activist)
  • Resource on startups or a site trying to sell something to startups (though it doesn't communicate as to what)
  • A site about starting over, a how to do self improvement site.

Don't really feel real strong about the domain one way or the other.

answered Jun 17 '10 at 01:10
John Bogrand
2,210 points
  • Activist...? thanks for your feedback :) – Ricardo 13 years ago


Something for startups.

Problem for me is it's clumsy to say so that's a negative for me. And if that's the company name, that would be an issue too.

answered Jun 17 '10 at 01:34
4,214 points
  • It is Ok if it sounds clumsy... I think the name itself will be good for SEO purposes, thanks for your feedback. – Ricardo 13 years ago


doesn't "roll", not catchy. probably because its 4 syllables, with the emphasis on 1st and 3rd. START-up-FOR-ward ....

answered Jun 17 '10 at 01:52
146 points
  • I agree with you about the name not being catchy, thanks for the feedback. – Ricardo 13 years ago


It helps getting startups to advance their business/ go forward?

Have to be honest, it took awhile.

answered Jun 17 '10 at 02:20
Jeff O
6,169 points
  • You got it! thanks for the feedback. – Ricardo 13 years ago


Moving startups forward - makes the most sense. Unfortunately, it is long and not very intuitive.

answered Jun 17 '10 at 02:23
Jeff Epstein
1,532 points
  • The length of it isn't that bad... is it? – Ricardo 13 years ago
  • a general rule of thumb is to try to keep URL length to 6-7 characters. Of course, there are exceptions. If you want to find shorter URLs check out http://nxdom.com - its a great resource! – Jeff Epstein 13 years ago


Hmmm - Startupfoward. What are you forwarding to startups? Are you moving forward with a startup? I think the domain would be good for keywords.

I think that short, memorable nonsense words (or combinations) are better choices. Find a latin word that describes an attribute of your business and try that one. Twiddle a few letters around. Drop one (flickr, perhaps) and maybe you'll have something.

answered Jun 18 '10 at 06:00
Jim Galley
9,952 points


Confusing...doesn't connect to any specific mindset.

answered Jun 20 '10 at 04:33
Tommy Jaye
231 points

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