How much does one earn on average for showing an ad in an app on a smart phone?


I am considering entering the smart phone app market by creating an ad-supported app. Where I can find statistics showing the average income per ad impression? (not per click).

Does anybody have hard facts or experiences with this?

Edit : I modified this question to be generally about smart phone apps, because I guess it is similar on all the big platforms.

Adwords Apps Android

asked Feb 7 '11 at 01:04
1,567 points
  • Very interesting reading! If you post it as an answer, I will upvote it, and I might accept it if nothing more specific shows up. – David 13 years ago

2 Answers


According to this review you would make about $1.30 per 1000 impressions on iOS and slightly more on Android. This is at the fill rate of 80%. I suggest using something like MoPub so that you can plug in multiple networks for your app/region/demo to get the best rates for all impressions.

answered Jul 27 '11 at 06:59
36 points
  • Thank you very much for your answer, but isn't it the other way around, that 1.3$ is for Android and 1.7$ for iOS. – David 13 years ago


David I had the same question you did before I released my app and with a few thousand ad impressions per day using AdMob I have only seen consistent payment for clicks and not for impression. Also the Ad fill rate also seems to range between 60%-80%. This could be due to a variety of issues (newness of app, high repeat user, etc.) so I am holding off on judgment until I have at least 10,000 users.

My initial opinion on ad based product payment especially for an app with a few thousand users is not that good. Unless you have a rockstar app I would target a figure of less than $1 per thousand.

I hope this helps.

answered Feb 13 '11 at 22:15
21 points
  • That was exactly the kind of answer I was after. Do you mean less than 1$ per thousand per month? – David 13 years ago

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Adwords Apps Android