We have done marketing internally for several years. Now we have multiple markets and multiple new products, so need to get some professional help to scale things up and catchup.
I am looking for a brilliant marketing professionals - someone who can look at the website and recommend improvements, clean up positioning, help with packaging.
I am also looking for a web development company that can take our website and get it to a new level of clarity and style.
Looking for truly world class recommendations only.
Thanks in advance!
It sounds like what you need is an advertising agency, and ideally one that specializes (or at least has experience) in your niche. My company (Inedo Media ) is just that, but our focus is different than what you need: we help software companies engage and sell their products to software developers.
An advertising agency's scope goes a lot further than simply placing ads ("media buying"). They are your outside point of view and should work hand-in-hand with you to do market research, strategy, messaging/positioning, creatives, and placement... whether that's for social media, direct mail, banner advertising, or anything else. As we put it... it's your job to build and sell a quality product; it's your agency's job to have your product stand from the competition and deliver qualified leads to you.
A quick google search for "b2b technology advertising agency" will turn up plenty of results (and some folks might even give you some recommendations), but what's critical is to learn how to evaluate an agency. But to do that, first consider how an agency will work with you.
Though some agencies will have a different language and a different number of steps, the process is near universal. If there is no process (i.e., they simply follow your direction), then don't even bother. The key things to look for are:
A few peers and I just started our own company that does exactly what you are looking for. the site is almost done so dont hold it against us. check out link text we specialize in web development holistically... from providing web development of a great web portal, to SEO, Marketing and more...
i hope we can help you with your new opportunity and grow mutually.
if you are talking about the site passageways.com you gotta get rid of the guy on the screen, that looks like he is drawing on my monitor. He is creeping me out.