I'm working on an international startup, website based, for which I need to create a name (with corresponding domains for all extensions) that is internationally accepted as my service is meant to be applicable to everyone.
Now, the main issue here is that I'm Dutch, meaning that I'm not sure how a certain name is perceived in regions such as the Middle East aswell as Asia.
I believe good examples are names that do not actually have a direct meaning, such as Google. A bad example for an international service would be StackExchange. This is because StackExchange requires knowledge of the English language, while Google does not.
So, my question is: how does one imagine such name, and how does one investigate whether this name is perceived well internationally without spreading the name all over the internet (as it has to remain private during development).
Thanks in advance.
Here are a couple of links that may prove useful:
It depends with what sector you are venturing into. You can even use initials of your name. The issue is knowing what you want to drive and your target audience and not necessarily your business name though it plays a key role.
For instance, these websites are visited globally
I think that you shoud invent a name for your website/company/bussines. Using this strategy people will 'reserve' a part of their brain for the name of your bussiness.
try some of those resources:
John's links are awesome, in addition, you can check out this word generator:
http://www.ruf.rice.edu/~pound/ You feed it some languages and it tries to make new words that sound like those languages.
This page is a language based on the most common sounds across 25 world languages:
Sen:esepera contains five vowels: /a/ /e/ /i/ /o/ /u/. The language has 14 consonants: /p/ /t/ /k/ /b/ /d/ /g/ /f/ /s/ /h/ /m/ /n/ /l/ /r/ /j/.Those are likely to be easily pronounceable in major languages.
Based on your requirements, stick to something short (1-3 syllables), avoid uncommon sounds, use something that can be pronounced regardless of where the stress is placed...
You should take a step back. The likelihood of your site taking off around the entire world anytime soon is practically zero. Identify a target market, Since you're Dutch, the EU would be a nice small sampling of what you will need to do. It will allow you to see if your idea is even viable without having to fork out the dough for all those TLD's. Everyone wants to be an international hit, few do. You'll have a much better chance of hitting the EU up, it gives you a sampling of several different languages (Dutch, English, German, French, etc.) while still staying in a small contained area. This will allow you to expand slowly to other locations as once you do the research to see if there's a demand there.
And as far as international recognition. Go for a madeup word if you want that. It's the most sure fire way to ensure you can't insult anyone.
If you want to go the other way, you need to make sure you consult with several different native speakers from different areas (of the world, and their country) as someone in Paris will speak and have a different dialect than someone outside of it, just like someone in Bavaria speaks German than someone in Batten Wuertemburg, let alone Austria.