How does one qualify niche markets?


I'm a generalist trying to do more specialized freelancing and finding it very difficult. I have a few ideas for niche markets to target but I can't tell which one would be the most viable. I'm curious what rubrics one can use to judge prospective markets.

Specifically, I'm wondering:

How big of a niche is too big and how small of a niche is too small? What specific factors determine this?

Do you determine the market by your price, or determine your price by the market?

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asked Oct 4 '10 at 00:10
Hugh Guiney
125 points

1 Answer


I don't know if I can answer all of your questions, but I use the Google Adwords Keyword Tool to find how many monthly Google searches there are for various keywords. For instance, my niche is the Business Plan Executive Summary and I can see how many searches there are for:

Executive Summary Template,

How to Write an Executive Summary,

And other executive summary related keywords,

I can also tell how much competition there is for the various keywords because it shows the average price for a Google Adwords ad. If the competition is high then I look for another niche or keyword.

I usually look for keywords with at least 10,000 searches a month. Depending on your conversion rates you might be able to make a living on a keywords that only have 1,000 searches a month.

answered Nov 28 '10 at 07:21
Adam Hoeksema
96 points
  • great idea, I like it – Henry The Hengineer 13 years ago
  • I've accepted this because it's something tangible and enables one to conduct valuable research, but I'm still curious as to what makes a good niche. Is it a talent; is it an industry? For instance, which is the more effective advertising angle: "I do X, and you need it" [specialty with broad audience], or "I do X for Y people" [specialty with narrow audience]? Put another way, how narrowly should you define your ideal client/customer profile? – Hugh Guiney 13 years ago

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