Hey everyone... i have been spending the past 30 minutes trying to find real statistics from any time in the past three years.
I am simply trying to find a breakdown by age group of female shoppers online, along with the total market size.
Yes I know this is probably something large like 60 MM or so, but I would like to find the exact number. ( i mean come on this is stack exchange)
I think this gets you started roughly 50% for each gender and 36 billion as of ending 2007 quarter. Pew didn't answer frequency of use so the 50% is going to be off but I think it is an indicator of use that if you get nothing else should be used.
Sorry to disappoint, but those statistics do not exist.
In order for them to exist, every on-line eCommerce firm would have to co-operate in gathering and sharing this data.
Age data is not collected when doing most on-line purchases and gender data can at best be inferred from a name on the credit card.