How do online forum sites get users?


7

There are millions of forums out there where users are required to register in order to post.

How do these sites grow from nothing?

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asked Apr 14 '11 at 23:33
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Raklos
138 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

5 Answers


8

Some ideas:

  1. Have a group of "followers" who will join your forum. (Stackoverflow was started by two co-founders who had blog readerships in the tens of thousands).
  2. Make sure the subject of your forum has a potential market big enough to have an active site. If it's too small the forum will feel empty, and new people will leave.
  3. Work on the SEO, and be patient. I started a project management forum (AskAboutProjects.com), and some of our pages started getting real SEO google juice (top 2 positions on high-volume searches) after 9 months! So be prepared for a long run. This is a marathon, not a sprint.
answered Apr 15 '11 at 00:10
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Tucson
714 points

5

They grow by getting connecting people that share the same interests.
If they are included on a strong company/organization that alreay have lots of hits, so a forum is just one more contact channel, and grow is easier.
If they don't have that advantage, they usually grow the usual way, by mouth-to-mouth/friend recommendation/ads and a lot of patience. I'm a moderator on a Portuguese programming forum and we've been growing mainly because:

  1. we're very focused on what we deliver/offer and there are people interested in it - there's only one more Portuguese forum that delivers the same service;
  2. we promote the development of a community - it started as a forum but know we have interesting projects, like a programming e-magazine that really attracts people to the forum and to the community, these projects got so much attention that we have requests for collaboration with printed media and lots of readers and users from Brasil.

In short: give people what they want. You may have some starting advantages if you'r a strong company/organization, but in the end it's actually the same recipe used for startups...

answered Apr 15 '11 at 00:25
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Fernando Martins
798 points

5

A few tips:

Give people something they can't get anywhere else.

Carefully structure your site architecture and HTML to optimize SEO for your target segment.

Use social media like Twitter, Facebook, StumbleUpon, etc to aggressively share good content and make it easy for your users to share content.

Get guest bloggers from your target segment to post on your blog.

See if you can link with professional organizations or other groups that might benefit from your forum.

Aggressively ask your users for feedback and suggestions on improvements and let them know when and if you'll be able to implement their ideas.

Recognize and reward your most frequent posters - they're invaluable.

Be patient - it can take a while to get to critical mass.

You'll find what may be a surprising ratio of readers (lurkers) to writers. When we launched Fastnote, we could see from Google Analytics that we were getting significantly more people who were coming just to read content.

answered Apr 15 '11 at 00:43
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Warren E. Hart
2,181 points

2

Honestly, I'm not sure they do any more - I think the popularity of standalone forums has been dropping for some time - due mostly to Facebook, Twitter, and online blog commenting. In my experience, you need at least 1000 registered users to generate a "sustainable" conversation. A low membership forum can work, however, with a well designed "alert" system, so that members get notified by email of new posts they are following.

answered Apr 18 '11 at 17:08
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Rob Gordon
441 points
  • I am admin/moderator of numerous forums, and I concur : it is more and more difficult to maintain an active community. Twitter is not an issue, in fact there is not a lot of lambda people on twitter, but Facebook is the natural predator of forums. – Sylvain Peyronnet 8 years ago

1

You need posters that post quality content(can be yourself or several partners to begin with), once you have this, google will pick up on it, and everything else will come naturally.

answered Apr 15 '11 at 02:55
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Ko Ko
111 points

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