I am about to put together a investor presentation for my company. I will be presenting to investors individually.The investors are going to be pitched to within a short amount of time.
Should I be bringing a price to the table that is the same across all investors? Or can I modify my asking price depending on factors such as perceived leverage per investor as well as the experience with the previous investor.
If you get caught you're going to offend the investors that get the high price. Don't think they're not going to chat amongst themselves! Every investor thinks they're the most strategic, useful, best partner in the whole wide world.
Price is a really tricky thing. The best thing to do is set an amount you want to raise and then sort out what your stock price will be later out.
Don't try and play investors off each other quite yet. You really need to be consistent in the amount you want to raise. The negotiations occur when set the round strike price (or price per share).
If you do that, then you will remain consistent among investors.
Now, it's true that they will talk to each other (especially if they want to build a consortium), so be consistent in your amount you want raised but be kinda vague in the share price.
Belief me, they will already have a price in mind and you will need to figure out how to get the best deal for the company. As long as you are straight forward in the amount you need, the rest is just negotiating.