Public contest to design new product identity: good idea or not?


We're planning to re-build our product identity (which has never been built in the first place, it just came out of nowhere).

Obviously, we're somewhat tight on money, so hiring a professional designer is out of our reach at this moment. Also, we're incubated by a university startup incubator and the university has a design department.

Is it a good idea to launch a contest to build our product identity, reserved to design students, and give away a prize (not money, but a cool gadget like an iPod or something) to the one we select?

How would that compare to an intern in your opinion?

Contests Branding Identity

asked Oct 25 '10 at 02:25
655 points

3 Answers


If you're looking for a graphic designer to help design your brand identity (logo, colors, font, etc...) is good as mentioned above but there are a couple others for this - or as well. $100-$300 cost + they'll deliver to you in a format from which you can have business cards / stationery done.

If you're looking for product design - you need an industrial designer.

Hope this helps!

david knies
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twitter: @davidknies

launch control
the new venture branding + marketing agency™

answered Oct 25 '10 at 08:49
David Knies
51 points


Go to You can run a design contest for around 300 dollars. You only pay for the one you like the best.

answered Oct 25 '10 at 06:14
Mike Brown
121 points


There are a lot of places online, where a lot of talented designers are hanging out. If $300 is still a stretch, have a contest and offer a product, say an iPod. But remember, you get what you pay for. If you need an original identity design that works online, stationary and wherever else you need it -- you need a professional with experience. Most of the time you can view portfolios online.

Beware of those cookie-cutter logo mills. They are cheap but one day you may come across a logo like yours but for a different company. To avoid this, community-based contest approach is the best way to go.

Best of luck.

answered Oct 26 '10 at 02:42
1,698 points

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