What are the methodologies you use to determine if a person would make a great marketer?
For instance, I may be looking for someone who has great instinct about what the market wants and able to implement the tactics very well. How can I dig out such qualities in a candidate?
I recently wrote a detailed post about this, actually: How to Hire a Good Marketer (for Startups). Though it starts with What is Good Marketing and What Skills Does a Marketer Need?, it sounds like you'd most be interested in the How do you Determine if They Have the Skills? section:
The best evidence is always just that:
evidence. If they can show the results
they specifically generated for
projects (“I increased…”, not “My
company increased…”), that’s
Some questions you may want to ask in
an interview are:
- How would you describe my company to a friend you wanted to use
- Their answer should describe benefits, from a user point of view, rather than features.
- What are two specific types of potential users you think we could
better focus on reaching, and how? –
or – What are two specific ways you
can see our product being used, and how
should our marketing target people who
would most use it one of those ways?
- They should demonstrate an ability to make some kind of intelligent segmentation of your overall market into audiences that you can create specific messages or use specific mediums to reach.
- What trends do you see in our industry that we could tap into, to
attract more users?
- Here they should either show you that they know the scene well, or that they’re motivated enough to do research about it. The trends they recommend tapping into should be people-focused.
You should also take a look at the previous Answers.OnStartups question...
What's the Best Way to Find / Evaluate a Marketing Cofounder?...and this previous OnStartups.com post...
What I'd want to know:
Those are a few thoughts.
Best of luck,