What type of employee do I need?


3

My SaaS company consists of myself (founder and developer), another developer, and a support person. Our new app is starting to gain traction, and as a result, I'm on the phone with potential / new customers at least 50% of the time. When combined with other aspects of running the company, I hardly have any time to develop. Two months ago, I was tearing through our road map, and now it's at a standstill. The other developer spends a good amount of time with L2 support, so I'm starting to feel paralyzed with supporting potential and existing customers.

I would really like to get back to development, so I want to hire someone to handle some of the other areas. What I really need is someone to field sales questions, welcome new users, and guide them through the initial setup process. Sort of a hybrid sales / account manager position. Is there a name for this kind of position? How would this person be compensated? Some combination of salary and commission? Thanks for any tips.

Sales Management Account

asked Feb 14 '12 at 13:17
Blank
Hodge
30 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • Excellent question. – Hartley Brody 7 years ago
  • These answers were very helpful. Thanks! – Hodge 7 years ago

3 Answers


5

First, let's focus on your actual problem: you've lost development productivity.

So your first question is, can you pull back some quality time, so you can get back on track with the roadmap? It sounds to me that your issue is switching. Prospective customers want your time: that's excellent news for your start-up! Existing customers want your time: that's key learning for you! But the hours that are left aren't productive, because you're feeling out of control and losing focus.

Your immediate priority isn't to hire, it's to get on top of those two tasks yourself.

Step one: design Come up with a "template day" that combines pre-sales service, after-sales support and development. Maybe that's three blocks of time, each labelled with a single activity. Maybe there's some logic: if there are more than x outstanding pre-sales calls, this time is for sales, and so on. You already have a good idea of the typical balance of your time, so use that insight to take control.

Step two: measure Start each day with a sheet of paper (real or virtual, whichever works for you), set out with the time blocks, and with three columns. The first column is for how much work you have outstanding or allocated to the time. The second column is how much you get done (so for customer support, for instance, I would just use five bar gate counting for the calls you close off). The third column is to track 'intrusions' - stuff you did that didn't in theory belong.

Step three: learn and improve Go through the day sheets and see how it's going. Is the work stacking up? What's the pinch point? Is there a different shape to particular days of the week? How often does it all go wrong, and why?

This may lead you to tweak the shape of the day, or to vary the days of the week (for instance, maybe to be productive on development you need to carve out half days, but you can't afford that every day of the week).

You'll most likely find that you want to refine the recording. Don't go overboard, but if one category of work is breaking down into two types of activity, you can capture that. You've over-refined if you can't keep real time records simply and naturally.

Step four: hire right into your need Maybe all you needed was some process. But chances are you do need some extra resource. The work you've done gives you the insight you need to explore options. For instance, in pre-sales work, maybe you need to have someone take that on in its entirety, or maybe you just need someone to take on the admin. Or the daily workload may be so varied that you need someone who's more of a generalist.

Because by now you've structured the work, you have a pretty clear idea of how many hours of help you need and some realistic metrics: you can describe the job(s) you're looking to fill, train someone up to complement or replace you, and see how it's working out objectively.

Remuneration At this stage, I'd say keep it very simple, and stick to the same lightweight tracking. . Chances are, your first week or two is going to be less productive, so don't make hasty decisions, but do measure progress. At a minimum, you want all the pre- and post-sales work to be covered, but with extra hours freed up for development.

Pay an hourly rate: you really don't need the distraction of dreaming up a bonus or commission system. Be generous: if in the new set-up sales start to grow, make sure your new assistant feels included in the success. Scaling simplicity is simple: you're adding hours.

Job title If in doubt, your new hire is in "Customer service." (So are you, if it comes to it!) Some time in the future you may start to feel the need for specialist roles. But early stage, you want even specialists by experience to be people who are willing to do whatever's needed, just like you do. And you want someone who's going to fit in to what you've built, and improve it over time.

It's an exciting time for you, as well as frustrating. Be methodical, and you'll save yourself all the pain so many startups experience when they hire to solve a problem they aren't on top of, instead of hiring to extend capacity they have.

answered Feb 14 '12 at 18:52
Blank
Jeremy Parsons
5,197 points
  • Outstanding answer, +10 if I could! – Ryan 7 years ago
  • Thanks @Ryan :) – Jeremy Parsons 7 years ago

2

Handle incoming leads and support new customers - sounds like an Account Executive or Account Manager. It doesn't sound like they are going to be cold calling or have to dig up their own leads - so you don't really have to position it as a sales job or commission. Working with people who want to buy your product or who come find you usually doesn't need to be commission.

If they have to go out in the world to hunt and kill their dinner then commission would be fine.

But the above you can find someone smart and eager to make a difference and pay them hourly for that.

answered Feb 14 '12 at 16:02
Blank
Ryan Doom
5,472 points

2

The functions you need performed are pre-sales support and technical support. These are closely related with the primary difference being if you are supporting someone before or after he purchases your product. In a large company these would probably be two different departments but in a small company like yours this can easily be the same person.

One thing to be extremely aware of is that the amount and type of work that this person is required to do is closely related to how the rest of you do your jobs. If you think about the kinds of questions you currently spend your time answering, do some of them seem to come up over and over again? This may be symptomatic of a lack of information on your website, confusing features in your software or a lack of adequate help files.

Hypothetically lets assume your service works with Windows 7 clients but doesn't work with Windows Vista. If you get a just average person for this new position he may simply spend his day on the telephone saying "I'm sorry sir, our product doesn't work with..." and leave it at that. If you hire a bright creative person he may come to you and say "You know, I have been getting a lot of calls from people with Windows Vista...Could we either make our product work with Vista or if we can't could we make that fact clear on the website so that we can cut down on user frustration and support calls?"

There is a lot of upside potential for this person to contribute real value to your company since he will be the one directly interacting with the customers and understanding their wants and needs. Of course if you were to do what many firms do and simply outsource support to the cheapest bidder in the third world you would loose that valuable feedback.

answered Feb 14 '12 at 16:42
Blank
Jonny Boats
4,848 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Sales Management Account