From reading a number of books on social media marketing, it seems that way to use Twitter is to build relationships in that universe that ultimately lead to greater traction for your principle business.
We have secured the name of our company on twitter and even have a few followers despite never having tweeted.
My question before we start working this medium in earnest is whether instead of using our corporate name, we should register separately as individuals and establish ourselves as "experts" as individuals.
Any thoughts are appreciated,
You should do both. Let's look at a few examples.
The company twitter account serves several purposes:
Your personal twitter account serves different but equally as important purposes: