Should Facebook and Twitter be the only social networks to promote your brand on?


Since Twitter and Facebook are the most popular social networks, is it even worth targeting other sites in a social media marketing strategy?

Has anyone had any consistent success with other social media sites outside of FB and twitter?

Marketing Social Media Facebook Social Network Twitter

asked Sep 16 '14 at 19:14
Jerry Mason
4 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


Target people where your users are. Most people are not on Twitter. If you target generalist sites such as Facebook or Twitter and you are not good at targeting, you'll waste your money. It usually pays off to find smaller communities that match your product better.

answered Sep 16 '14 at 23:14
Alain Raynaud
10,927 points


It depends on your brand and with your target audience

Facebook - over 1 billion users
Tumblr - very young audience of teens and millenials
LinkedIn - works well for b-to-b marketers
Twitter - a channel for brand maintenance
Pinterest - fashion, beauty and health are so popular on the site

answered Sep 19 '14 at 14:52
53 points

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Marketing Social Media Facebook Social Network Twitter