Should I have a "presence" on Facebook & Twitter & Google+?


I have a habit of registering my own name on social sites, just to ensure that nobody impersonates me. Now, starting a business, I am doing the same with the business name and the product name:

Twitter account, Facebook page, Google+ page. So now I have these accounts. What would a good strategy be to use social accounts - if at all? This ties into a bigger "online marketing strategy" that I don't (yet?) have, and I'm not sure whether it's worth to put a lot of effort into, as a 1-man niche business. Sure, Instagram probably has a very active Facebook page, but that's not true for every little niche product.

Marketing Social Network Online

asked Jun 11 '12 at 20:51
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


Level of social marketing is certainly specific to your product/service/industry; however, having a presence in all (including LinkedIn) can play an important role with search engines allowing consumers a general background/overview of your company. It can also be a double-edged sword as inactivity can make your project look dated and out of touch.

answered Jun 12 '12 at 15:03
69 points


You have the right idea Torben.

Now, all you need to do is put it all to use, along with a number of other additions of social media that you can utilize, all for free. It is essential that you track your results!

answered Aug 14 '13 at 06:14
1 point

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Marketing Social Network Online