Ways to differentiate from competition?


What are some common and not so common methodologies to differentiate from your competition? Here are some I can think of:

  • Customer service
  • Returns policy
  • Donating small part of revenues to charity (corporate social responsibility)
  • Branding

Competition Competitors Differentiation

asked May 6 '14 at 17:55
Coleen Briggs
11 points

1 Answer


Though the answer depends on your market, here are a few more generic differentiators:

  • High quality & price - Go for ultra luxury, like luxury airlines.
  • Low quality & price - Or for a low-end disruptive innovation.
  • Sub-niche - Aim for a sub-niche within your overall market.
  • Company culture - Create a unique company culture in your market, like what Zappos did.
  • Distribution - Get your product to your customers in a different channel than your competitors, like going direct vs using resellers.
  • Value chain - Make a better (or cheaper) product by changing your value chain, like what Apple did.
answered May 7 '14 at 04:32
Mike Lee
1,356 points

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Competition Competitors Differentiation