How will Facebook monetize WhatsApp?


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Now that they have spent billions on it, what do you think would be their monetization strategy to make it worth the money spent?

I own stock in FB and feel shareholders should know some part of the long term strategy, especially with over 10% of the company's net worth was spent without a vote.

Monetization Facebook

asked Mar 12 '14 at 14:48
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Harry Brown
40 points

1 Answer


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My opinion is that it was more to hedge any risk of competition with Facebook. FB's messenger wasn't even close to having the usage that WhatsApp has.

That poses a potential threat to Facebook. Zuck is willing to shell absurd amounts to not end up like MySpace.

I think FB can generate a good amount of revenue from having a WhatsApp for Business. Another could be simply to raise the $1 / year fee (which seems unlikely).

I don't think monetization was the main factor FB buying them.

answered Mar 18 '14 at 06:31
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Bruce Schwartz
767 points

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Monetization Facebook