I'm just about to release my first publicly available web app, and I'm wondering what type of revenue model to use.
Basically, the entire idea of the app is that it does not require log ins, so, selling it would be quite difficult.
I was thinking about using Ads (with Google Adsense), but here are the problems:
I don't know if "normal" people still click ads, or have they learned to ignore them or use Adblock
The ads don't really "fit in" with the rest of the app because of the fonts used in the ads
Ads are really killing all the work I put into the interface of the application
I don't know if its possible to make a decent (not full time salary) revenue off of Google Adsense, since the rates seem pretty low.
What should I do in this case? Do most startups make revenue with ads, or are there better, more effective ways to do this?
Another idea I had was I could release the main web app for free (without ads), and then release an iPhone/Android Client for $0.99, but, the client isn't really required for the app to carry out its function, so, I'm doubtful I'll have sales.
All answers welcome.
You need a business plan. Not a long, boring document, but a plan for how to turn your idea into a business.
So now, I would suggest you down tools on the app and think about the following questions. Only when you have solid answers should you start coding again.
As you can see, your revenue model should have been one of the first things you sorted out - even before you started coding. No revenue - no business. Without it, you have a nice piece of software.
The amount of money you can make with Adsense (or with contextual advertising in general) depends very much on:
A notetaking application wouldn't look like a good match to me, because:
If you really can only monetize through advertising, it could be a better fit to use in-text advertising, where they would highlight some of the words written by the user and link those to ads. But I don't know how many users would like that.