How should we advertise towards the Chinese demographic for our new startup?


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So my new startup is ready and I want to market it to people living in china.I live in India.How should I put best efforts to advertise to Chinese People living in China.

Marketing Advertising

asked Jun 1 '12 at 13:50
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Himanshu Prasad
51 points

4 Answers


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I got tons of chinese visitors. Many have tons of chinese visitors unused. Anything that can convert that will be great.

For months and years I do not know what to do with those traffic.

Now there are other things that are converting too by the way.

The key here is that there are many webmasters with the same problem that I do. Adbucks.com for example, let you select by country. Price of chinese visitors tend to be low.

Just buy traffic there and make sure your product is attractive.

That should be a peace of the puzzle at least.

answered Jun 1 '12 at 14:49
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Jim Thio
129 points

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Start by having a presence on Chinese social networks and media sites, including kaixin, weibo, renren, tudou, and youku. You're also going to need to learn about Chinese netizens. Try: techrice.com. You can also check out ChinaSmack and the Beijinger for some more insight from an expat's POV. What's your product?

answered Jun 1 '12 at 16:46
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Henry The Hengineer
4,316 points
  • Aren't ChinaSmack and The Beijinger sites for expats living in China, rather than Chinese citizens? It's also going to be difficult to have any sort of presence on Chinese social networks without knowing Chinese. – Cocowalla 7 years ago
  • ChinaSmack is social commentary for an English-speaking audience, but the stories reported are about current events in China. It's an accessible way for a foreigner to get an overview of what's happening in China. The Beijinger was launched as an expat magazine, but plenty of Chinese post on the classifieds sections and are involved in posted news and events. These are also useful places to find a business partner who knows both English and Chinese. – Henry The Hengineer 7 years ago

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I think you need to get yourself a partner in China who can help make inroads in the Chinese market. They could also help translate your site into Chinese - important, as many people on the mainland don't know English.

answered Jun 1 '12 at 16:10
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Cocowalla
327 points

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China and India share a common border.... although they are both BIG countries, you might consider visiting China from your home country India?

Plus of course do all of what has been said already:
a) go on the chinese social media sites
b) get somebody who speaks chinese fluently

answered Jun 2 '12 at 02:28
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Matthew Galloway
79 points

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