Best ways to get real Twitter followers who are your target demographic?


What are some strategies to grow your audience on Twitter? My blog gets a decent amount of traffic, but few people click on any of the several Twitter buttons I have and connect with me. How can I expand my reach and be seen as an expert in my field?

Twitter Audience Building

asked Feb 21 '14 at 16:22
Ryan Johnson
40 points

2 Answers


Before I provide some strategies, here is the barebones, old-school way people have gotten followers:

  1. Find relevant people
  2. Follow them
  3. They follow you back
  4. Unfollow those that didn't follow you back after a week or so

It definitely works, but the relationship value is almost zero. Here are some better ways:

  • Tweet regularly. Send out at least one a day and related to your niche. Use target keywords and make them interesting.

  • Retweet helpful content. It can land you on the radar of relevant people (when you retweet them).

  • Use hashtags but don't go overboard. It will attract people searching for those tags.

  • Promote on your blog or site. Is the twitter button your site easy to find?

  • Put this line at the end of each blog post and link it to your account: You should follow me on twitter.
answered Feb 25 '14 at 05:04
Chrissie Gray
1,107 points


Twitter is a strange beast. In my experience, the best way to get followers is to engage in, and add value to, conversations.

Having a gazillion followers isn't the goal. Having followers that you can/do interact with is the aim. Search for some of Gary Vaynerchuk's videos about using social media for more inspiration.

answered Feb 25 '14 at 09:37
Nick Stevens
4,436 points

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