Business model for upcoming events web page


I have developed a local upcoming events web page, that aims to deliver the events in a different way than other similar services.

The event organisers will list their events but at a cost.

My question is, what is the best strategy to follow so that it will bring revenue?
I have some connections with people who work in the night so I can easily find some events to start with.

How should I do this?

  • Should I charge all the customers from the beginning?
  • Should I give them all a month free?

Strategy Business Model

asked Jul 22 '12 at 23:49
125 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll
  • You might want to run sales process with sales team, or by partners. If you want charge on the website, e.g. premium event $20 per day, normal event $10 per day, plus $0.1 per each click on the event banner. Depends how much you spend on clicks and how much does it cost to keep the banner on the server so it is proportional to number of users. So you should get number of visitors first and if you have 10.000 per day and what kind of website it is, you can make $200 per premium event, or even $2000, and then you might charge for transit or live video, depends. – Andrew Smith 10 years ago

6 Answers


Follow the money, the organizers and Promoters have the smallest pockets in the bunch. There are venue owners, local business, ticket services, credit card services, hotel and restraunts that have way deeper pocket.

So from your site you have information on attendance, list of venues, inbound traffic and keyword insights. Those sound like some great things to have a segmented target market group.

You can utilize localized group buying feed. Use you can partner deals with hotels and give the organizers a new way to make money. Have the organizers work for you. Set up an api for ticket seller to integrate so it is easier for the promoter and get a cut of the sales.


answered Jul 26 '12 at 09:20
61 points


I believe you should go for a premium member models, You should have a set of events( 1-2 ) posting to be free, this will help you increase your popularity.

answered Jul 23 '12 at 01:09
Mohit Kumar
14 points
  • So to make it clear in my mind, they all get a small number of postings for free, but if they want to post more, they must turn to a premium user? – Nikolai 10 years ago
  • Yes, it is the first best way, second best way is to create a directory of all the night-club, event organiser ( contact details sort of) and it will help you in SEO and gain some of page visits, So when you have a good reputation , you can ask them to publish events as a premium option – Mohit Kumar 10 years ago


You are going to get issues with adoption as soon as you tell the organizers they have to pay to be listed on your site. Why not make it free for anyone to post events on your site. To make money, charge organizers who are looking to have maximum exposure on your site i.e. listing stays at the top.

answered Jul 23 '12 at 03:44
56 points


So I guess from your writings, that your target customer base are event managers. I also would say that it depends on the size of the event, if the managers have money or not. Therefore I would say that your primary business is here to make the "marketing" for events. So a Premium Model would not be the best model for that. Charge the managers at a hourly rate and create personal contacts with them.

Another solution would be that when you know that there will be an event in a certain area. Try to make some deals with locals and offer it as a service to event managers. So you get payed by both;)

answered Jul 26 '12 at 18:47
Maximus M
136 points


Bill by sales volume or exposure volume.

This way:

  1. Your business model is in alignment with your customers needs (More action for them = more revenue for you, a virtuous cycle)
  2. Prices scale with your clients (I'm guessing you have minimal marginal cost per post, but to them the value increases with more expensive events)

If you handle the ticket sales take a percent. If you give promotion charge per action (CPC to external site? Cost per views? Targeted by audience type if you have that kind of data ala facebook ads?).

answered Jul 30 '12 at 12:17
Anthony Ryan Lorraine
31 points


I think you have a range of potential customers, each with a range of needs.

  • consumer. Person turning up to find something to do. They want a lot of choice and they want to express what they want easily. They may want to be kept up to date. They don't want to spend long and they have a range of options in your competitors.
  • events organizers. These are people looking for work from your client base. You can make a margin or be their sales pipeline.
  • small event. Little to no budget, they need people to know about them. There are a huge range of sites they ould use. They may need help writing engaging descriptions which if you had an ideal link you could charge for and it is included in their price. Really these guys provide you the volume the consumers are looking for.
  • midsized events. They can pay something for priority of you can prove a return. They may have tickets to sell, they may have marketing materials to create, they may have staffing requirements, they may have planning needs. Presenting packages that help them get it done is a true value add if all your doing is introducing a local business to help them out.
  • meetup style events. These are probably just listings and attendance items. Meetup has this covered. It there may be some value add or method of increasing your volume of offerings.
  • large gigs. Have money, have a lot of options of how to spend their money, so why your site? Pretty much the other value added items listed here in "solve it for me packages"
  • corporate driven events. These guys can pay, they have tickets to be sold, they have a lot of stuff to take care of in setting up the event. Your value add to them is a range of "we will take care of you" packages and you put them in contact with events organizers and planners.
  • advertisers. Last but not least, people trying to get in front of any of the above subsets of people. Being able to say I'm targeting large corporates running events is worth a lot to the right advertiser

Work through the senarios and pick the useful subset that gets you volume of customers and volume of the right events, then look at how monitoring that subset first.

answered Jul 30 '12 at 13:54
Robin Vessey
8,394 points

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