Is cold calling a viable marketing channel for a B2B Saas product? We are trying every possible channel to see what sticks in order to get more paid customers.
Cold calling has a higher investment than other channels we are trying out. The basic needs for cold calling are:
B2B cold calling /might/ work, but it's largely going to depend on:
- whether your product solves an important, urgent or expensive pain point
- whether your prospective clients know they suffer this pain
- whether the leads are well qualified
- your price point
- what type of organisation you are trying to sell to
Regarding your belief that cold calling is expensive, it's not about the cost - it's about the cost as a percentage of the return. You can easily test this for a very low cost.
Leads? Start by asking your own network for leads.
Sales team? You're it.
Phones? I'm certain you have a home/office/cell phone already.
CRM? Paper. Trello. Excel.
Make the first 1000 calls yourself and you'll know precisely whether or not cold calling is going to work for your business.