Video tours have been proven to be very effective in the conversion process. We will be creating one for our startup (piclyf) and would appreciate input from brilliant people here. or should we just hire someone with a British accent to get a phenomenal sign-up metrics.
I'd say start simple, figure out what works and innovate. We've made many different versions of the videos in our tour over the last 2 years. We track what people like to watch vs. when they stop watching and try to re-edit or make new videos accordingly.
General tips I've learned: