Looking for developers (companies) in the mobile applications area who can comment and hopefully give examples of the best marketing strategies for mobile applications. Please only comment if you have first hand experience of what works and what does not.
Your strategy is going to depend on your target audience. If you are making a game like Angry Birds then you will probably use a different strategy then if you are doing something like business type apps: Evernote, Dropbox, Omnigraffle.
You market to people so it's critical to know who those people are.
But your strategy is going to depend a lot of your product.
Use social networks like Facebook and Twitter, submit your app to the review website, write the press release and publish it on PR websites, create a demo or a slideshow and publish it on Youtube and Slideshare, start discussions and leave comments on forums and blogs, write an article about the app on your corporate blog and promote it. You can also gather the e-mails of your potential customers and send them a newsletter.