Seeking tips on using competitions to promote a website


We are considering running a competition to promote the use of our website. We run a directory style site full of acting talent. We want to promote to advertising agencies and encourage them to hire our talent. Our concept is to run a competition, giving away a holiday as a prize, to the person who hires the most amount of talent.

Has anyone here run a competition like this? Any tips or advice on how worthwhile they are?

Marketing Promotion

asked Dec 9 '10 at 21:51
James Kennedy
76 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

2 Answers


I would say it would be worthwhile if you encouraged people to go to your site and enter their email addresses to be included in the competition. That way, you can grow your email list for the future. You should also promote it on Facebook and encourage people to "like" and "share" the competition to boost your brand. It's great PR.

answered May 31 '11 at 01:00
11 points


When I was in the Auto Business we ran a 3 month promotion to give away a car. It was worthwhile because it generated a lot of buzz, and credit apps. Promotions in general are a very good return on your investment.

Where it gets complicated is complying with your state lottery and raffle laws. Make sure you seek the correct legal advice for your "fine print"

answered Dec 10 '10 at 07:36
2,079 points
  • Hi Frank. Thsnks for that validation. I will make sure to check into the legal isssues. – James Kennedy 13 years ago
  • Good luck. You might want to google the moonfruit twitter promotion. They did a promotion where they gave away macbooks and it was very "fruitful" for them. It really does work. Moonfruit is a big competitor of one of my products, but they sure do a great job with marketing. – Frank 13 years ago

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Marketing Promotion