We had planned not to market our website that goes live in 8 weeks, but now going for the opposite. So we are building a website where users sign up and interact on the basis of XYZ (apologies for not disclosing as yet).
What are the steps to take to create a buzz few weeks before the launch? We want to market this so that people are prepared for this website and their interest grows! Here are the things we thought of so far:
Using social media to get likes is not enough. You need to engage users and build a community where users will self engage.
I have several of other methods, but I would request you contact me directly.
You could try to reach out to some bloggers who cover industry or niche you plan to be in and share info about upcoming launch. If you are preparing a press release, share a draft with whoever expresses interest (on exclusive basis) and have some quotes ready from founders.
I wouldn't recommend linking Twitter and Facebook. Facebook allows for much reacher communications than 144 characters you can do on Twitter. Also, Twitter style posts look so.. automated, as if nobody human touched the actual Facebook page. I write posts for Facebook first, then shorten them for Twitter.
Online Ads: Google + Facebook, might do the trick.
Getting likes on your Facebook fan page may not be enough. Just because people click on like doesn't mean they are going to visit your page regularly. After a few status updates from your FB page fails to get any engagement, it stops showing on their news feed.
If you can make a video about what your brand is about, share it on youtube.