I am working on the business model for a web start-up idea.
The premise of the idea involves feedback generation for a brand/customer service, crowd-sourcing and social networking among reviewers/users.
My queries revolve arnd:
"What drives user to visit crowd-sourcing/social networking websites?"
Since already, lot of feedback generation websites are available, I am not sure if user would like to try another one, even if something innovative is offered. We are trying to work on our "WOW" factor.
A detail perspective shall be appreciated.
To answer your first question, there are two questions you need to answer in everyone's mind -- How are you different from (?), and why should I use yours?
This has a lot to do with perception. Perception = motivation. We move towards that which we perceive will do us good, and move away from that which we think is not good for us. As soon as their perception about your brand is obvious, motivation follows (like night follows day).
Rewards. Look up Robert Cialdini 's thoughts about influence. Reciprocation, social proof, liking, authority, scarcity, consistency. Use any combination of Cialdini's 6 tools of influence and you will never go wrong.
There's a lot of things that you can do to motivate/influence people to do something for you. If you have the site up and running, post the URL as a comment and I'll take a look at it. Maybe I can come up with a few more ideas for you.
To answer what drives users to social networks, think about what value (both reward based and internally motivated) someone would derive from participating.
In refrence to the rewards: Instead of straight monetary rewards what about offering a chance to win a reward. Or some point system they could turn in for a reward.
I actually use monetary rewards, gift cards, if I use someones story on my blog, I pay them for it, it's easier and cheaper than finding missed opportunity stories on my own.