On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another website?
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Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?
2 Answers
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Our site has a homegrown affiliate program. I set a 30-day cookie when they land on the site from the clickthru. The value of the cookie identifies the affiliate they came from; for a PPC ad campaign it would identify which campaign they came from.
Later when they order something from the site, we simply check if that cookie (still) exists. If it does, I write a row to a "clickthrus" table in the DB, and then a sales reporting page later queries that table for building its statistics on demand.
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so your software was developed in house, which doesn't really help me, but at least its good to know that cookies can be used to identify specific PPC campaigns. – Nikolay Piryankov 12 years ago
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Google released multi-channel funnels last month. It will track all of these various channels.
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WOW, just checked this out. It looks like just what I need. Thank you! – Nikolay Piryankov 12 years ago
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You're welcome. Good luck! – Jon Di Pietro 12 years ago
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