I'm searching for some examples / case studies / strategies / advice for crafting an email autoresponder series, with the goal of converting newsletter subscribers into customers of my saas service.
I know, "it depends"... But would love to hear some case studies on this subject.
Thanks in advance!
Okay - the general successful approach that I've seen is a process of:
At the start of the drip-feed campaign mostly (1), little bit of (2), almost no (3).
At the end (and ongoing) the mail is a little bit of (1), (2) becomes mostly testimonials / client stories, and a lot more (3).
Never turn it into a total sales pitch. Since these will kill of the customers who are still mildly interested but haven't got around to purchasing yet.
Patrick McKenzie writes about this a fair bit on his blog (Bias warning: he has a course on email marketing).