finished beta testing, fixing stuff before launch. what are some good sites to spread news about your launch date?


I am looking for some sites to submit to. paid or free. Currently on my startup web app site, I have a screencast up there, and an email submit form.

I am quite close to having a finalized product. I've signed up with Cheddargetter but don't have a merchan account yet. I have already finished beta testing and have enough information on what needs to be changed. I have also refactored my code a lot, and it's getting to be a lot more reliable and manageable code than the original messy coding in beta version.

I have the getting real book by 37signals, and trying my best to follow all of it's pointers.

I am considering but it sounds too good to be true. How do I get my web app talked about in technorati or some tech blogs?( Should I comment on their posts a few times and then be like, hey man here's my shameless plug can you write about it) I mean right now, I think it's just best to get as many emails as possible that is interested in my upcoming product.

I am trying to refrain from posting in forums. from my past experience, I found forum users were very low quality compared to a paid lead.

Marketing Lean

asked Mar 19 '11 at 15:34
Kim Jong Woo
644 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

3 Answers


Here's a great blog post that appeared just yesterday in "OnStartups" about how to get cheap advertising for your startup.

It's a quick read and appears to be particularly relevant to software startups.

answered Mar 19 '11 at 22:08
Mike Walsh
745 points


We've used PRWEB numerous times, and I think they do a very good job distributing the press release. Our press releases through them do regularly get picked up and published on various related websites. However, I don't think you should expect a press release to bring you much business. I think they are useful tools in marketing strategies, but I don't think they do much by themselves, or least they never have for me or anyone I know.

answered Mar 21 '11 at 05:33
Dave Feyereisen
963 points
  • do they give you SEO boost? traffic? – Kim Jong Woo 13 years ago
  • The cheaper press release packages will NOT give you any SEO benefit because they will not include a link to your website. Their 'Advanced' package for $200 does include a pure link and I do believe this package will help a little bit with SEO. However, it won't help much because even though the press release may be reprinted in hundreds of places, the content will be mostly identical. Therefore, SEs won't give you nearly the respect they'd give hundreds of totally different pages linking back to you. – Dave Feyereisen 13 years ago


Pretty sure the 37 signals guys would advise against a hyped "launch" date. Get your product out there and in the hands of users, then use PR to leverage their positive experiences.

Honestly, no one cares that your product "is launching" until it reaches orbit.

answered Mar 22 '11 at 12:29
Andy Swan
1,656 points

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