I know this question is a bit artificial, please don't explain me the concept, etc. because I am a professional senior e-marketer. I was just wondering how much do you think one general link click (not really targeted in any ways, except from maybe language or country) is worth. So, say I have a very general website (like youtube clone, or dating site, whatever) and I would like to attract attention of 1000 people (meaning get 1000 clicks). How much could I be charged for that in your opinion?
because the question is super general, but i am not allowed to argue that it can not be answered (see comments), then my answer is - between $0.01 and $1000 which is the only correct answer anyone can give given the information provided.
why it is impossible to answer it?
So, how much will embarking on ahowever this $3.50 is super general and not a representative sample, and it is therefore impossible even to give a percentage of statistical error 1, 5, 50,99%? anyone's guess.
Google AdWords PPC campaign cost? The
average cost for AdWords PPC varies,
depending on the competition, industry
and keywords involved. The average
click could be as low as $0.50 , or go
up as high as $80 every time someone
clicks on your advertisement. The
reason for such a broad range is that
some terms are much more competitive
than others. Keywords like “mortgage”
and “real estate” are highly
competitive right now. However,
specified terms like “pet fence in
Albuquerque New Mexico” are not as
popular and won’t cost as much to
include in your PPC campaign.
Optimum7 is a Google AdWords Certified
Company, and based on our experience
with clients, the average CPC campaign
with Google AdWords is around $3.50
I would say it all depends on the network and volumes you are looking at, for developed countries my last bulk campaign averaged $0.12 a click from 'search' And around 0.08 from 'other' sources.
These other sources are usually social media clicks sold on bulk, completely untargeted besides the country.
Then you can also buy by 'hit' with general e-mailers that at the end it would run you at about 0.03 per click.
I hope this helps.