I was wondering what is a good way to get your company/yourself a known name? Meaning that there obviously several methods to achieve popularity and to provide people a good quality so that they would recommend your company/you, but what are those ways judging from your experience/knowledge of real examples?
Hopefully a marketing type will chime in here, as I'm no expert, but here are some things I've done in building my Drupal consulting firm:
For personal name recognition:
Submit to startup websites for review
Run some contests on Facebook
Giveaways for some activity
For a company: Build a brilliant product, that people want.
For a person: Network, be useful to others, connect people (with care).
The simple answer is to start blogging ASAP.
Other ways to get noticed:
I wrote a blog post about Startup Marketing and Getting Recognized, it's a bit more detailed -- and worth a quick read.