We are looking at developing a new product but want to get the market research right first up.
It's a time keeping application with some secret sauce.
We have brain stormed a range of vertical markets, taken educated guesses at what features they may want but we realize we are simply starting to make IT up.
I know this is where most tech based startups get to before going.back to the fun bit of building it.
So to start with, what are the key considerations/next steps we should take before diving into the coding side again?
Here are some ideas for how you can conduct some market research:
These ideas are things you can do quickly, without investing a lot of time and money. The results will help you either refine your ideas or decide to call it quits.
Google insight and trends is a worthwhile tool to check and verify atleast a part of your ideas before you spend money on market research.
If a product is not searched, then I think in majority of the cases it is not required for the market.