How important is it for a SaaS startup founder to know how to code?


I started out with a business background and have some experience in UX design. But the technical side is not my greatest strength.

Should I spend time in learning how to code? How important is it to know for a tech startup founder?

Founders Code Startups

asked Apr 2 '14 at 14:58
Jeffrey Pettit
19 points
Get up to $750K in working capital to finance your business: Clarify Capital Business Loans

2 Answers


My answer might be biased, since I have an engineering background and code almost daily.

I think it's important for a founder to know how to code, but not required. There are plenty of people who can't code who have started successful SaaS companies.

Having a technical co-founder would significantly improve your odds of success. At a minimum, you should have an advisor who can guide you through some of the technical aspects.

If you have some coding skills, that'll do. You don't need to be the best engineer. You'll find that most successful founders are generalists, not specialists.

answered Apr 2 '14 at 17:21
Nishank Khanna
4,265 points
  • +1 on having on tech co-founder or advisor to help with some decisions (hiring first engineer, choosing a technology, etc.). Also, ask your engineers to explain things to you and ask questions, they will respect your desire to learn and understand. Learning from your team would be more efficient than through some classes because you would be closer to the problem and solution you care about. – Webbie 9 years ago


I'm one of those that @Nishank mentions - I cannot write code, but I am a founder of a B2B SaaS company. My lack of ability to code has been a definite help.

It helps my customer(s) because I speak their language, not technical speak.

It helps the tech people, because I don't attempt to define the technical solution, I describe what the customer/user needs.

It helps my company build a value proposition and sell it, because I understand how our clients business works, and how the various levels/functions of people in those businesses are motivated.

I could talk about this for hours - but it comes down to "it depends", on many things.

answered Apr 2 '14 at 18:34
Nick Stevens
4,436 points

Your Answer

  • Bold
  • Italic
  • • Bullets
  • 1. Numbers
  • Quote
Not the answer you're looking for? Ask your own question or browse other questions in these topics:

Founders Code Startups