Do you think this is too informal for an opening to a job posting:
We are in need of a super-motivated pirate/ninja/rockstar/(insert more web 2.0 buzz words) marketing/bizdev guru to join our fantastic, boot-strapped and growing startup, Predator Web Systems. Wow, that was a mouthful. Named after the movie of the same name, we are building a one of a kind special ops team to take on the web and build fantastic and profitable SaaS (software as a service) products.It then goes into bullet point stuff about what we do, what the job is and requirements.
Pirate and ninja references stopped being funny about 5 years ago at least. So I would drop that. Also, you have a grammatical error just three words into the paragraph. This post will not attract professionals.
Having said that, I think it's OK to be quirky, you just have to do it right.
We are need a super-motivated pirate/ninja/rockstar/(insert more web 2.0 buzz words)I think you're a bit mistaken; your add isn't informal, it speaks to a specific sub-culture of the overall software developer community.
"Informality" is about, well, the absence of formality -- casual dressing, a certain tone, low power-distance.
Your add is about a certain subculture of startups & developers, who think being a "rock star developer" is a good thing (definition one |definition two )(please do follow the links). Now, some of the 'good' rock star developers are incredibly smart, and a huge asset to any company. But if you want to attract these people, you really really need to walk the talk. And especially note that for some people, that label is a huge turnoff and sign of cluelessness.
Your job post comes across as a company who is a bit pretentious. It's good that you are bootstrapping, but apart from that, your startup's history is yet to be played out. The buzz words are really marketing buzz words to stroke someone's ego. Would you want to hire a egotistical rockstar?
If I was a potential person looking to work at a startup, I would be put off by such an advert. Getting into the startup game has more job security risk to the developers when compared to startup that already have some strong history. I would want to look for "straight talking" information.
Depends on who you want to attract. If you want to attract a pirate/ninja/rockstar, then you DEFINITELY want to use the above language. If you want to attract a seasoned "professional", then you want to use a more 'professional' approach. If you're building a pirate/ninja/rockstar culture, then do it from day 1 and do it with your job posting, interview process, new hire process, and so on. Good luck!
I don't aim to make my job descriptions "Informal". I find a more useful metric to be "Culturally savvy".
A job posting which will interest me (and, I hope, the postings I put up) will manage to communicate two things : that the company is professional in the productive, kickass sense of the word, as well as possessing of a unique (or quirky) culture.
hellfire missile taking a bunker apart? Do you know Node.JS so well
that coding for it feels like flying on auto-pilot? Come work for
Predator Web Systems. Named after the UAV, we're aiming to rid the
world of some nasty issues, stat.
Dont ever write this in job posting, don't waste your and people's time.
1) Write exact stack of technologies you are using or planning to use.
2) Write exact amount of compensation you are ready to give (exact sum of money from xk to yk per year or number of % in company)
3) Add some words describing you and people who are already working under startup.