I've made my first effort to promote my soon to be released mobile application, by making a landing page for it and posting to reddit.com and now, stack exchange.
The application is a special kind of eBook reader. What can I do to promote it in the short term? In general, what can one do to promote their new SaaS application without breaking the bank?
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I just don't see how your SAAS (requires an install?) is different from the other major sources of ebooks. It's focused on people who "really" like books. What problem are you solving for them? Can I combine all of my iBooks, Kindle, Microsoft Reader, and Adobe books in one place with one reader on a website that is always accessible from any device with a browser? That would be useful. The book club capability is interesting. There's nothing here that makes me want to tell all my friends about it.
What response do you get when you mention this to your bibliophile friends? You do know people who are big readers and need your service, right?