How long should you keep your idea a secret?


4

I am a graduating senior in college studying computer science and machine learning. For the past year, I have been working with two other people on what we think is a pretty fantastic idea, offering a service to people that they didn't realize they needed.

We are almost to the point of having a working prototype (web/software).

Up until now, we have been very secretive about our idea. We've given some people a vague idea of what we're doing, but we're afraid of being too vocal about it because we don't want someone else stealing our idea.

At the same time, however, I feel like we should be getting the word out for marketing purposes and user-research to see if people will actually use the service. Of the few people with whom we've talked, everyone has been very enthusiastic and expressed a lot of interest, saying things like "I would have never thought of that, but that would be awesome to have".

In addition, I'm not sure when it is appropriate to start approaching investors (which I know nothing about). I think this is along the lines of the first half of the question, so I'll leave it here.

Thank you in advance for any guidance you can offer!

EDIT: Regarding the idea, it falls in the education/academics sector, and our anticipated revenue stream would come from colleges and universities.

Ideas Investors Intellectual Property

asked Feb 9 '12 at 06:57
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Jon
137 points

2 Answers


12

If you haven't talked to people about it, how do you know it will solve their problem?

Regarding someone "Stealing your idea", there's a couple of things you should consider:

  1. If it's that easy to steal, it's going to get stolen the second you launch
  2. Most people are more interested in their ideas than yours
  3. If you thought of it, someone else has almost certainly thought of it too
  4. Even if someone steals the idea, they can't steal your vision and ability to execute.

Remember, Google was not the first search engine, the iPhone wasn't the first cell or smart phone.

Talk to as many people as are willing to listen. Listen to their feedback. Write it down. You will gain invaluable insight and advice.

answered Feb 9 '12 at 10:50
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Nick Stevens
4,436 points
  • Hmm... you beat me to it. I was just about to post something along the same lines. I can't say I disagree with JonnyBoats, but there is another side here that deserves its fair share too. I think you've described it pretty well. Ideas are cheap. And the small handful of people who have the *ability* to steal your idea are already buried under a long list of their *own* ideas. There's little risk in telling people about it in most cases, and as you point out, some great benefits. There are really two sides to this issue, so thanks for bringing it up. – rbwhitaker 7 years ago
  • Thanks for the comments, guys. rbwhitaker, great post reference. I'm having a look through there as well. – Jon 7 years ago
  • I want to agree with Nick in that most people think there ideas are far more original and valuable than they really are. As Edison said, "Genius is one percent inspiration, ninety-nine percent perspiration." Once one starts working hard on an idea and has a lot invested, then one has more to protect however. Think about the next iPhone, there is a reason Apple keeps the details secret until the launch. – Jonny Boats 7 years ago
  • Great Nick. If one doesn't have the vision and ability, then he is in the wrong startup. – Fanl 5 years ago

3

If you are in fact close to having a working prototype I would encourage you to focus on finishing it before you spend too much time talking about it. Once you have something that works, you are at a major advantage compared to someone else who might take your idea and build their own solution.

To understand why, you need to understand time to market.

In commerce, time to market (TTM) is the length of time it takes from
a product being conceived until its being available for sale. TTM is
important in industries where products are outmoded quickly. A common
assumption is that TTM matters most for first-of-a-kind products, but
actually the leader often has the luxury of time, while the clock is
clearly running for the followers.

So lets assume some big company with lots of cash and expertise (like Google or Microsoft) learns of your idea and loves it. In fact they love it so much that they want a product that does that. They will sit down and ask, what would it take us to make that product? Now they have no shortage of talent or money, but they don't have any more time than anyone else. Lets say they decide it will take them 6 months to build and launch the product. That is a 6 month head start you have on them (assuming your product is done), and a lot could happen in 6 months. They will also be thinking what happens if these guys sell out to IBM while we are building our product and IBM puts big marketing bucks behind it?

That is why a big company like Google or Microsoft would much rather just buy your product from you if they want it rather than take the risk of building it in-house. Generally building the product from scratch is the least desirable option. That is why you see companies like that buying other companies all the time.

Now if you talk about your idea before it is ready, and someone else can build it before you can finish it, then you have lost the advantage of being first to market.

Assuming you have no patents or other ways to keep your work proprietary, right now secrecy is your friend.

answered Feb 9 '12 at 07:24
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Jonny Boats
4,848 points
  • Good points. Follow up question though. Our initial build prototype will be very focused, only incorporating a single university. In the future, it will incorporate hundreds, if not thousands of others. Should we still keep the idea secret until we've incorporated more schools, or will one or two suffice for a proof-of-concept/prototype to then make the idea "public"? Also, I hope you don't mind me keeping this open for a little while longer. I just want to see what other people suggest. Thank you for your thoughts! – Jon 7 years ago
  • Obviously when you make it available to the first university the general idea will become known. At that point promote it to everyone who will listen. Of course you do not need to discuss all the details under the covers. I assume it is not a big deal (as in years) to enhance the offering to support multiple schools? – Jonny Boats 7 years ago
  • Absolutely not. It has been built so that it is easy to implement more schools. It certainly will require more than a day of work, but it's doable in a relatively short amount of time. – Jon 7 years ago
  • Jon: As a side point, what you have something working perhaps you would like to show it to Sebastian Thrun at http://www.udacity.com/ He would definitely appreciate the machine learning aspect. – Jonny Boats 7 years ago
  • Absolutely! I will certainly do that. Thank you :) – Jon 7 years ago

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