Assume that you are a custom app seller. You get your customers, on all kind of opportunities like events, blind mails, viral marketing.
When you are at the customer you present your product!
But how do you show him your offer that you have a high success rate?
Individual features is the most important to show up first, follow by what the interest he will receive by owning your product. The product somehow must be useful for his/her business.No body will simply buy a stuff for nothing in return.If 2 of above things is satisfied, price usually wont be a matter.The rest is just a history. Also dont forget to give a continuous support after he/she having you product.
This is my sales process once I get to the meeting with the client.