A little background.
We are a small company developing our own product in the market. And we are quickly approaching the release deadline. We have a few weeks to finish up some testing and work on some bug issues.
However straight after that we are spending 2-3 weeks in creating marketing documents and packs for the sales team to then go and present to the client. The sales team is outsourced and ready to sell our products. In simple terms they asked us to provide them with a un-technical version of our product for them to then understand and present to their clients.
A little bit of the unknown
I'm sure there are many companies out there, that use the same procedure in selling their products, and I'm sure that these companies have a
sales-team-marketing-pack that they provide to every one.
My question is whats in it? Or what is the information that should be provided. A little idea
Many of us have different ideas of what and how marketing should be done. However to be quite frank we are all developers and we maybe shooting in the dark. Here are some of the ideas so far.
What marketing materials you will need really depend on what your marketing strategy is.
Unless you have really thought through how the marketing will work, you will have no idea what to prepare and your outsourced sales team will produce less than stellar results. You can outsource the footwork, but you can't outsource the strategy.
Some questions that may help you: