I have a web-based tool that I'd like to market to small private practice doctors. I'm looking for traditional journals and other forms of advertising that would target these medical professionals.
There's always the route of cold calling and doing business the traditional way but as my background is in social advertising, am looking for more "efficient" methods of reaching out to doctors.
The product is a SaaS planning tool for doctors. Thanks in advance!
Great question. I'm actually in the same position and looking the same answer (except my SaaS application is not ready yet).
When it comes to traditional marketing I'm thinking:
For online marketing, I recommend you to read Inbound Marketing by Dharmesh Shah, one of our hosts here.
I also recommend you to read Getting feedback from lost sales, a question posted here.