Marketing resources on homepage design for small businesses


Title says it all. Do you guys have some resources (slideshare, blogposts) on the marketing (+copywriting) part of homepage design to share?

"standalone" advice in this thread is appreciated too :)

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asked Feb 23 '10 at 20:15
Tom Deleu
131 points
Top digital marketing agency for SEO, content marketing, and PR: Demand Roll

5 Answers


Assorted tips:

  • Shorter is better.
  • Don't be afraid of whitespace.
  • Every pixel counts; don't waste it on meaningless clip-art.
  • The goal is to get them to click to the next page, not to tell your life story.
  • A/B test to empirically determine correct messaging, layout, etc.
  • Make sure I know what pain you're solving in 3 seconds.
answered Feb 24 '10 at 01:49
16,231 points


+1 for Jason's suggestions. I'd add that I need to be able to answer these questions within a minute of landing on your web site:

  1. Why is this page here? (What does it sell?, inform?, offer?, etc.)
  2. Are you professional? (Is your page polished and clean?)
  3. What do you want me to do? (Call to action.)
answered Feb 24 '10 at 04:26
Keith De Long
5,091 points


Well, since you asked, I sell an ebook, MicroISV Sites that Sell! ($19 USD, sometimes on sale for less) has received a good number of positive mentions. It's 90 pages on how to build, concept-by-concept, an effective, compelling web site for your small software business.

Here's a sample: and here's the book:

answered Feb 24 '10 at 03:51
Bob Walsh
2,620 points


Here's a few links to consider:

WIIFM - a good article about defining your unique selling proposition.

Once you have that down, here's a good two part article on how to apply this to your homepage (the process the author uses to measure effectiveness is worth the read)

article: get visitors to read and remember your homepage

answered Feb 24 '10 at 13:10
Jim Galley
9,952 points


I recommend that you spend some time on this SEO forum:

I have learned a LOT there which I have been able to put to good use for our web site, and I also came to "know" a number of experts who participate there and eventually was able to select some to help my company.
answered Mar 17 '10 at 11:30
433 points

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